Cash Stop Services, a new financial services group that will allow
consumers without bank accounts or credit cards to pay their domestic
bills at in-store terminals, is talking to four agencies this week about
its launch campaign.
Cash Stop was formed a month ago and is backed by eight ‘members’ and
nine investors, including the UK’s largest utilities companies.
The members include British Gas, BT, BBC Licensing, London Electricity
and four regional water boards. The company will install terminals
similar to National Lottery terminals at newsagents, petrol stations and
The concept is aimed at the three million households in the UK that do
not have bank accounts or credit card facilities to pay their utilities
A nationwide launch is planned for spring 1997, with a roll-out in the
North-east and Northern Ireland from autumn this year.
No details of the marketing budget were available as Campaign went to
press. The agency selection will be handled by Tim Watkin-Rees, Cash
Stop’s marketing director, and by the company’s managing director, Rob
Farbrother, who masterminded the development of the Cash Stop concept.