NEWS: Walsh Trott highlights non-stop hits in first Atlantic 252 posters

Walsh Trott Chick Smith has unveiled its first work for the national music station, Atlantic 252.

Walsh Trott Chick Smith has unveiled its first work for the national

music station, Atlantic 252.



The pounds 1 million-plus campaign breaks on press and posters on 1

November and is designed to make the station more visible to its target

audience of 15- to 24-year-olds.



There are three different executions that aim to encapsulate Atlantic’s

policy of non-stop hits, more music and less talk in an irreverent and

amusing fashion.



Each ad features a different strapline picked out in yellow capitals

against a black background. The first runs: ‘Don’t exist on a diet of

rabbit’, the second: ‘We keep it up longer’, and the third: ‘Clamp the

motormouth.’



The campaign breaks across 48-sheet posters in major towns, including

Manchester, Leeds, Glasgow and Newcastle. It will run until January next

year.



Press ads will appear in style and music titles such as Sky, Loaded,

Empire and Smash Hits, as well as youth magazines such as More!, Just 17

and Inside Soap and will run throughout 1997.



Media planning and buying are through TMD Carat and a TV push is

possible in the new year.



The push coincides with the launch of Atlantic’s new programming

schedule which breaks next week.



Atlantic’s last campaign appeared in January this year through

Manifesto, using posters and national press. Walsh Trott won the account

in August.



Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content