WCRS has appointed its first marketing director to develop and foster
the agency brand.
Simon Toaldo, who has been with WCRS for seven years, will combine the
roles of looking after client services, new-business development and
promoting and consolidating the WCRS brand. He explained that combining
all three roles would mean that promises made in a pitch could be
delivered more effectively during the operation of the account.
Toaldo said that his brief to improve internal communications would help
the agency to achieve a clearer vision of what it stands for. ‘By fusing
business development with client services, we’re creating a powerful
structure to deliver the brand to existing and new clients,’ he
Toaldo joined WCRS as an account director in 1989, and worked his way up
the comp-any’s hierarchy to client services director on the back of his
contribution to the Bell’s Whisky, Carling Black Label and Canon
Before that, he spent a year at GGT, where he was responsible for
Holsten Export, Honeywell and the COI.
Toaldo began his career in advertising at Arc Advertising, joining
straight after completing a business studies degree.
He then moved on to Davidson Pearce, where he worked as an account
manager on the Terry’s Chocolate Orange and All Gold and Krona margarine
The managing director of WCRS, Stephen Woodford, said he was delighted
with the appointment, which became effective this week. ‘Simon will
ensure that the brand - and how it is managed - will be widely
understood,’ he commented.