NEWS: Wimpey starts hunt for shop as Zenith Media resigns pounds 4m brief

Zenith Media has resigned the pounds 4 million Wimpey Homes media account - just one year after picking up the centralised business.

Zenith Media has resigned the pounds 4 million Wimpey Homes media

account - just one year after picking up the centralised business.



Graham Duff, the joint managing director of Zenith, confirmed the move

and cited ‘financial reasons’ as the main factor for the split.



The agency is understood to have been unhappy with both the levels and

timing of its payments.



The client is understood to have already held exploratory talks with a

number of other agencies, including CIA Medianetwork and Universal

McCann, about handling its business. Sources suggest the business will

move without a pitch.



Zenith picked up the account at the end of 1995, following a competitive

pitch against the other incumbents, the Manchester-based Stowe Bowden

Wilson, McCann-Erickson Central in Solihull and the Morgan Partnership

in Scotland (Campaign, 15 December 1995).



Zenith’s appointment followed deliberations by the client over the pros

and cons of centralising its media.



The creative for Wimpey Homes is divided between Zenith’s sister

Cordiant agency, Team Saatchi, and the creative arms of the former media

incumbents. These arrangements are unaffected by Zenith’s resignation.



The approach to Universal and CIA stems from the connections both media

specialists have with the creative roster shops. Universal is the media

dependant of McCanns, while CIA has a joint venture, CIA Morgan, with

the Morgan Partnership in Glasgow.



Wimpey Homes is the UK’s largest house builder and spends the bulk of

its budget in the regional press, although it has also used TV and radio

this year.



Zenith’s appointment to the business was seen as a welcome boost to its

regional press buying department, after the departure of Roy Jeans, the

general manager.



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