Senior disaffected Young and Rubicam media executives are understood to
have held talks with WCRS about creating a joint media venture.
The move has been prompted by their increasing concern about
developments with Mediapolis, the proposed media joint venture between
Y&R and Euro RSCG.
Mediapolis is due to open its doors in the UK in late summer with
Mediastar’s managing director, Bob Offen, at the helm. Offen has already
signed a lease on premises in Holborn to house the joint venture.
However, senior Y&R staff are understood to be worried that rather than
operating as a partnership, Mediastar will effectively take over the
agency’s media department, thus marginalising Y&R’s own media team.
WCRS, Mediastar’s sister company, is ruled out of the Mediapolis venture
for now, mainly because the agency’s BMW account clashes with
Mediastar’s Peugeot-Citroen business.
Offen said: ‘I’m not aware of any problems. Everything’s hunky-dory. If
some people are not happy about it, that’s not an issue and you need to
talk to them. Some people will remain within Y&R and as far as I’m
concerned they are very enthusiastic and committed.’
Marc Mendoza, media director at WCRS, declined to comment.
Mediapolis was given the green light to go ahead in the UK last autumn
(Campaign, 8 September 1995) and 1 January 1996 was set for launch. That
deadline was not met but Offen said a definite date had now been agreed
The move will create a new top ten UK media giant with combined billings
of pounds 185 million. Mediapolis already exists in five countries in
Europe: France, Spain, Italy, Portugal and the Czech Republic.