Young and Rubicam London is trumpeting its revitalisation this week with
the promotion of Toby Hoare to chief executive and the return of his
predecessor, John Glorieux, to the US.
Fernan Montero, who is the chairman and chief executive of Y&R Europe,
will become chairman of the London office, so that Glorieux’s role will
effectively be split between Hoare and Montero.
Glorieux was brought in two years ago to oversee the stabilising and
restructuring of the London agency, together with the then managing
director, Hoare, following top management upheavals.
Hoare said: ‘When I was made managing director, the agency was
struggling, but now it is vibrant and growing, and the new appointments
have cleared the way for the next phase of development.’
Montero stressed that although he will be chairman of the London agency,
his role will remain firmly European. He said: ‘I have great respect for
the identity that the London agency has developed, and I will in no way
hinder the evolution of the team here.’
He described his new role as a means of harnessing London’s creative
power in a way that will benefit clients across Europe. Many
international clients are already being creatively led by London,
including Pirelli and Ford Galaxy.
In their two-year partnership, Glorieux and Hoare have led the
restructuring of the agency, bringing in new blood such as the executive
director, Stevie Spring, and the head of planning, Tim Broadbent.
Recent wins include the London Underground and Quaker Oats, and the
agency has won awards for its creative success on Hush Puppies, Pirelli
Glorieux confirmed that he will be staying with the Y&R network: ‘I have
job offers on three continents and I will be going back to New York to
discuss these options.’