NEWS: Zenith seeks talent to fill top marketing job

Zenith Media is trawling for its first marketing director and is understood to have approached Dominic Owens, marketing director of Mercury Communications.

Zenith Media is trawling for its first marketing director and is

understood to have approached Dominic Owens, marketing director of

Mercury Communications.



Campaign has learned that, although Owens came close to accepting

Zenith’s offer, he eventually turned it down. The agency is now keen to

find another candidate of equal stature, and a number of other personnel

changes are also in the pipeline.



The move is part of a drive by Zenith to alter industry perceptions that

its planning and strategy skills do not match its buying credentials.



Graham Duff, joint managing director of Zenith, has recently gone on

record as saying that to date the agency has not been particularly good

at marketing its ideas.



Agencies such as New PHD have traditionally grabbed the high ground when

it comes to creative planning and Zenith is understood to be keen to

achieve a similar positioning.



Zenith, whose chief executive, Christine Walker, last year promoted Duff

and Andy Tilley to the roles of joint managing director, has

traditionally been seen as a volume-driven buying shop. However, the

situation has been changing since October 1991 when Tilley was brought

in to provide strategic planning expertise. The marketing director’s

role would be to communicate such changes to the outside world.



No-one at Zenith was available for comment.



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