McCann-Erickson has unveiled a pan-European strategic planning unit and
appointed three people to head it, two from outside the agency.
All three have been given the new title of advocate and will concentrate
on the agency’s multinational clients. Their brief is to plan and
develop total communications packages, rather than justadvertising.
Hugh Gibney, who was previously a strategist on the Buick and General
Motors account at McCanns in Detroit, is moving to the agency’s Zurich
office to oversee
motoring-related business, including General Motors,Esso and Goodyear.
John Fowler arrives from Burson Marsteller, where he was director of the
European Knowledge Network. He will oversee business-to-business
clients, working out of the agency’s London office.
Marc Bourgery, previously a vice-president and director general of FCA
and FCAB in Paris, will work on consumer business out of McCanns’ Paris
and London offices.
Michael Sennott, the McCanns regional director for Europe, commented:
‘The advocates will look at things more from a consumer perspective, and
will have a much broader brief than traditional planners.’