According to the Daily Telegraph, both have received approaches from newspaper groups, which are likely to include News Corporation, the Daily Mail & General Trust and Trinity Mirror.
All have already snapped up property sites, with Propertyfinder.com going to News Corp last month for £14.3m, Smartnewhomes.com going to Trinity Mirror in July for £11.3m, and Findaproperty.com going to DMGT in November 2004 for £13.8m.
Rightmove was founded in 2000 by estate agent Countrywide, and is jointly owned by four of the UK's biggest estate agency chains -- Halifax, Royal & Sun Alliance, Connells and Countrywide -- and claims to be the largest classified advertising property portal. Its latest results show profits of £2.3m on turnover of £9.2m.
It is believed to be wary of selling to a newspaper group due to estate agents' fears that they would end up paying more for advertising on the site. It has said it is working towards a stockmarket flotation next year, which would maintain its independence.
Primelocation was launched in 2001 by a consortium of more than 200 estate agents, and attracts more than 850,000 visitors a month. It also publishes a monthly property magazine hand-delivered to 110,000 London homes.
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