Newspaper Society launches survey in pounds 3m regional drive

The Newspaper Society has unveiled the second phase of its pounds 3 million marketing campaign designed to persuade people to advertise in the regional press.

The Newspaper Society has unveiled the second phase of its pounds 3

million marketing campaign designed to persuade people to advertise in

the regional press.



In one of the biggest surveys of the UK advertising sector ever

undertaken, the society is planning to mail 10,000 industry figures to

elicit their views on the future of the regional press.



This is the second stage of the profile-raising campaign. The first

stage, launched in April, was a series of ads running across trade and

regional media that featured leading ad industry figures such as

Christine Walker, managing partner of Walker Media and John Bartle,

chief executive of Bartle Bogle Hegarty.



Chris Stanley, the Newspaper Society's marketing director said: 'The

first phase was based on asking luminaries for their views. And our

campaign was noted for its honesty and openness. We are now carrying

that forward by consulting openly with as many customers as possible to

find out how they would like to see the regional press improve.'



The findings of the survey will form the basis of a manifesto of

commitments for the regional press, which will be launched early next

year.



'It is a way of us formulating a strong strategy for taking the regional

press on and building on an increasingly strong position,' said Charles

Ross, Newspaper Society development manager.



The website is available at www.perspectives.org.uk.





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