The Newspaper Society has unveiled the second phase of its pounds 3
million marketing campaign designed to persuade people to advertise in
the regional press.
In one of the biggest surveys of the UK advertising sector ever
undertaken, the society is planning to mail 10,000 industry figures to
elicit their views on the future of the regional press.
This is the second stage of the profile-raising campaign. The first
stage, launched in April, was a series of ads running across trade and
regional media that featured leading ad industry figures such as
Christine Walker, managing partner of Walker Media and John Bartle,
chief executive of Bartle Bogle Hegarty.
Chris Stanley, the Newspaper Society's marketing director said: 'The
first phase was based on asking luminaries for their views. And our
campaign was noted for its honesty and openness. We are now carrying
that forward by consulting openly with as many customers as possible to
find out how they would like to see the regional press improve.'
The findings of the survey will form the basis of a manifesto of
commitments for the regional press, which will be launched early next
year.
'It is a way of us formulating a strong strategy for taking the regional
press on and building on an increasingly strong position,' said Charles
Ross, Newspaper Society development manager.
The website is available at www.perspectives.org.uk.
