Newspaper Society rolls out campaign for young creatives

The Newspaper Society has unveiled a viral campaign featuring their young creative competition contestants.

The viral has been produced by St Luke's. It features contestants from NS' annual 'Wanted Ads Young Team of the Year' who are competing for the People's Choice award, which gives the wider advertising community the opportunity to judge each team online.

The film aims to encourage viewers to watch each team's presentation and vote for their favourite pitch. Each contestant in the tongue-in-check viral exaggerates the importance of winning first prize, with one pledging, "I can do this, it's my dream".

In April entrants were tasked with coming up with the best local media campaign for Mars. The work was judged by a panel of industry experts chaired by Stef Jones, co-founder of Big Al's.

The competition was won by Muirhoward's Julia Earthrowl and Poulami Chakraborty who went on to win the European contest Best Yet.

Robert Ray, NS marketing director, said: "The People's Choice is a bit of fun but the aim is to get people further engaged with the wanted ads Young Team of the Year which has gone from strength to strength.

"It's so encouraging to see young creatives getting to grips with local media's power to connect national advertisers with local communities in a meaningful and trusted way."

The closing date to vote for the People's Choice is 17 June.

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