Newsquest back in ranks at Newspaper Society subsidiary

Newsquest Media Group has joined NS Marketing, the Newspaper Society’s marketing arm, signalling a massive vote of confidence in the regional press trade body.

Newsquest Media Group has joined NS Marketing, the Newspaper

Society’s marketing arm, signalling a massive vote of confidence in the

regional press trade body.



Newsquest, the third largest publisher of regional newspapers in the UK,

has not been a member of NS Marketing since pulling out in 1995. It

remains a non-member of the Newspaper Society itself.



However, the decision to rejoin NS Marketing has surprised many in the

industry. It follows months of speculation that Newsquest would also

withdraw the former Westminster Press titles, which it bought last

summer.



If Newsquest had done so, it was thought other publishers might have

followed suit, putting the future of NS Marketing in doubt. With

Newsquest on board, however, NS Marketing now represents 99.2 per cent

of the industry.



The success has been attributed to the efforts of the Newspaper

Society’s marketing director, Chris Stanley, who joined in late 1995 and

has been responsible for revamping its image and operation.



Paul Davidson, Newsquest’s deputy chief executive, attributed the

progress made by Stanley as central to Newsquest joining. ’We have been

impressed with the progress which Stanley and his team have

achieved.’



Stanley said: ’This is a wonderful boost for the industry. So much of

our work at NS Marketing is generic in nature. Our database and

information resource, networking of good ideas and best practice and our

national marketing efforts are all the stronger for having comprehensive

industry support.’



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