Newsquest Media Group has joined NS Marketing, the Newspaper
Society’s marketing arm, signalling a massive vote of confidence in the
regional press trade body.
Newsquest, the third largest publisher of regional newspapers in the UK,
has not been a member of NS Marketing since pulling out in 1995. It
remains a non-member of the Newspaper Society itself.
However, the decision to rejoin NS Marketing has surprised many in the
industry. It follows months of speculation that Newsquest would also
withdraw the former Westminster Press titles, which it bought last
If Newsquest had done so, it was thought other publishers might have
followed suit, putting the future of NS Marketing in doubt. With
Newsquest on board, however, NS Marketing now represents 99.2 per cent
of the industry.
The success has been attributed to the efforts of the Newspaper
Society’s marketing director, Chris Stanley, who joined in late 1995 and
has been responsible for revamping its image and operation.
Paul Davidson, Newsquest’s deputy chief executive, attributed the
progress made by Stanley as central to Newsquest joining. ’We have been
impressed with the progress which Stanley and his team have
Stanley said: ’This is a wonderful boost for the industry. So much of
our work at NS Marketing is generic in nature. Our database and
information resource, networking of good ideas and best practice and our
national marketing efforts are all the stronger for having comprehensive