After several domestic-abuse cases within its ranks, the NFL partnered with the anti-domestic violence organization No More. The campaign, also called "No More," features celebrities and NFL players.
This subtle and chilling ad, created by Grey, will air during the Super Bowl. It does not have any NFL stars. It does feature audio based on an actual 911 call.
Grey donated its time for the spot, and the NFL donated the airtime.
NFL's involvement in the "No More" campaign started in 2013 and will extend into 2016.