NFL scores with "Super Bowl Babies" promo

Video from Grey New York celebrates the babies born 9 months after a big win

Nine months after every Super Bowl, the winning city experiences a small baby boom. Or so the NFL tells us in this adorable promo for Super Bowl 50, Super Bowl Babies Choir. The full video, which features several generations of ‘Super Bowl babies" singing a reworked version of Seal’s Kiss from a Rose, is more than three minutes long. But a 60-second version will appear after the 3rd quarter during the game. Grey New York made the ad, and Lance Acord and Chris Wilcha of Park Pictures directed.