NFL has recruited sports fans and athletes alike to promote the upcoming American football season.
The work revamps Steam’s classic sports anthem Na Na Hey Hey Kiss Him Goodbye, replacing the lyrics with the chant "we ready". Among the football stars are Washington Redskins safety Join Landon Collins, New Orleans Saints running back Alvin Kamara and Houston Texans quarterback Deshaun Watson as they train for the season ahead.
Also featured in the spot is Bay Area high school coach Rob Mendez, who won an Excellence in Sports Performance Yearly Award (ESPY) this year for becoming a football coach in spite of being born with no arms or legs.
The work was directed by Stuart McIntyre through Somesuch.