AdvertiserNHS Blood and Transplant
SectorGovernment / Non-profit and Healthcare
NHS Blood and Transplant has teamed up with organisations across 21 countries to highlight the almost 30% drop in blood donors in the past ten years globally.
This year's work has been created in partnership with blood-donation organisations around the world.
A number of high-profile brands are backing the campaign, including Microsoft, Boots, Warburtons, Manchester City, Santander, Transport for London and Odeon.