NHS Blood and Transplant 'organ donation' by AMV BBDO

NHS Blood & Transplant has launched the first ever UK-wide multi-media organ donation campaign created by AMV BBDO.

The campaign aims to raise public awareness about organ donation and encourage more people to sign up to the NHS Organ Donor Register.

Additionally, a viral game has been designed to highlight the countdown to the launch, based around the Tin Man (from Wizard of Oz) - who needed a heart.