Santa Claus escapes death's clutches in a festive spot for NHS Charities Together.
Set to People Help The People by Birdy, the ad begins as an old, bearded man (who looks a lot like Santa) is rushed to hospital in an ambulance, before making an impeccable recovery thanks to NHS staff. Father Christmas is eventually discharged, but not before leaving a present under the Christmas tree for his nurse, prompting the tagline: "Give back to those who’ve given everything."
Launched alongside digital, out of home and press activity, the work was created by Filipa Mauricio and Michael Boszko, and directed by Nicolas Jack Davies through Sweetshop. Media was handled by Havas.