NHS England "Covid-19 vaccination" (in-house)

  • Advertiser

    NHS

National treasures Sir Elton John and Sir Michael Caine front NHS England's ad encouraging people to get vaccinated against coronavirus.

The film takes the style of an audition video, with John appearing to try out for the starring role in the public health campaign. After failing to impress, John attempts an impression of Caine and breaks out into his 1983 hit song I’m Still Standing: "As you can see, I’m still standing, yeah, yeah yeah."

The ad ends with the person who successfully lands the role: Caine. The actor is shown in a chair after receiving the vaccine and tells viewers that it "didn’t hurt" – adding his famous catchphrase: "Not many people know that." Both stars are in the age groups that have been offered the vaccine: John is 73 and Caine is 87.

The film was commissioned by Lord Ara Darzi, director of the Institute of Global Health Innovation at Imperial College London, and written and directed by Stephen Pipe.