NHS England aims to bridge the gender divide in nursing as its recruitment drive continues.
The spot highlights the challenging and fulfilling work carried out by male nurses on a daily basis, from looking after newborn babies to treating victims of street crime. "We are not who you think we are," a voice declares, before outlining the highs and lows of the job, both in hospitals and in the wider community.
Running across social media and video-on-demand with a supporting spend of £120,000, the work was created by Hugh Todd and Lovisa Silburn, and directed by Dan Emmerson through Somesuch. Media planning is handled by MullenLowe Mediahub and media buying by Manning Gottlieb OMD.