NHS England "Men in nursing" by MullenLowe Group UK

NHS England aims to bridge the gender divide in nursing as its recruitment drive continues.

The spot highlights the challenging and fulfilling work carried out by male nurses on a daily basis, from looking after newborn babies to treating victims of street crime. "We are not who you think we are," a voice declares, before outlining the highs and lows of the job, both in hospitals and in the wider community.

This marks the latest instalment in the "We are the NHS" campaign, which so far has promoted careers in the organisaton through ads including "We are nurses" and  "IT and support".

Running across social media and video-on-demand with a supporting spend of  £120,000, the work was created by Hugh Todd and Lovisa Silburn, and directed by Dan Emmerson through Somesuch. Media planning is handled by MullenLowe Mediahub and media buying by Manning Gottlieb OMD.

Credits

Executive creative director
Account director
Account managers
CSO
Strategist
Producer
Head of business affairs
Production company
Director
Editing house
Editor
Post production company
Producer
Colourist
Sound design
Lead sound
Lead campaign manager
Head of Nursing Now England
Transformation lead, perceptions of nursing and midwifery
Marketing and campaigns manager
Campaign Manager
Media planner
Media buyer

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE