NHS England "We are the NHS" by MullenLowe London

To coincide with the 70th anniversary of the NHS, a new campaign is launching tonight that focuses on the retention and recruitment of the next generation of nurses.

The campaign line, "We Are The NHS", is designed to be a rousing call to arms and engender pride in the health service.

The creative shows real people and real moments from all walks of nursing life: mental health nurses, learning disability nurses, district and hospital based.

Shot on location in working hospitals in Margate and Ashford, the film includes footage of a live birth, seen for the first time in a TV spot.


Director of communications
Head of campaigns
Senior campaigns manager
Communications manager, East Kent Hospitals University NHS Foundation Trust
Executive partner
Account director
Senior account manager
Chief strategy officer
Chief creative officer
Executive creative director
Copywriter/creative director
Art director/creative director
Production company
Director of integrated production
Agency producer
Production company producer
Documentary casting director
Sound engineer
Agency creative producer