NHS "Help us, help you - get it seen to" by M&C Saatchi

The NHS brings dramatic flair to the unsung heroes behind the pharmacy desk.

Created by M&C Saatchi, the ad draws on horror, rom-com and action movie themes to show people’s overblown reactions to slight health concerns, such as ear pain, a red eye and a cough. The message is that people should make their local pharmacy the first port of call for minor issues such as colds, coughs, tummy troubles and aches and pains. The movie theme carries over into three dramatic film posters, which will be displayed in pharmacies, GP practices and other health settings across the country. The work was created by Thom Farrall and Liam Campbell, and directed by Will Clark through Merman. 

 

Credits

Client
NHS
Deputy director, head of campaigns and evaluation
Senior campaign manager
Campaign manager
Agency
Deputy joint executive creative director
Global chief strategy officer
Strategist
Business director
Senior account manager
Film producer
Production company
Director
Prod. co. producer
Production manager
Editor
Sound designer