NHS "Hope" by MullenLowe

The NHS' latest coronavirus campaign visits a vaccination centre./

Set to What A Difference A Day Makes, the ad follows the efforts of NHS workers and volunteers alike as the Covid-19 vaccine is rolled out nationwide. It shows people from all walks of life as they receive their vaccine, shortly before celebrating with a sticker. "Join the millions already vaccinated to protect yourselves and others," the ad declares, prompting the tagline: "every vaccination gives us hope."

It was created by Tom Hudson and directed by Bob Harlow through Blink.

Credits

Brand
NHS
Agency
Creative director
Chairman
Joint head of account management
Account director
Senior producer
Strategy directors
Head of design
Senior designer
Producer
Production company
Director
Executive producer
Editing house
Producer
Post-production
Colourist
Shoot VFX supervisor
Post producer
Sound
Creative director
Music publisher
Master
BMG
Artist
Production company
Photographer
Producer
Retouching