NHS "Live 1000 lives" by MullenLowe Group UK

The NHS has launched a multichannel recruitment campaign by MullenLowe Group UK.

In a tonal shift from the heroic, crisis-fighting image created by the pandemic to a more appealing, but still authentic, view of how rewarding it can be to work in the NHS, the work includes a 60-second spot directed by Blair Macdonald through Academy Films.

Created at the group by Nina Griffiths and Charlotte Robins, the copywriter was Miguel Monteiro and the art director was Gavin Johnson. The work also includes VOD, radio, social media and digital display activations. Media planning and buying was handled by OmniGov.


Deputy director, head of campaigns and evaluation, NHS England and NHS Improvement
Lead campaign manager, NHS England
Senior PR manager, NHS England
Creative agency
Chief creative officer
Creative director
Business director
Account director
Account executive
Executive strategy director
Strategy director
Head of integrated production
Head of design
Head of business affairs
Business affairs manager
Executive creative director (Profero)
Creative art director (Profero)
Creative copywriter (Profero)
Production company