The Department of Health & Social Care and NHS' latest campaign shines a light on the efforts of medical professionals.
Set to Castle On The Hill by Ed Sheeran, the ad follows nurses, occupational therapists and physiotherapists alike as they provide essential care for people in need across the UK.
"We are the people who care for the people. We are here today, tomorrow, always," the ad declares as professionals – including Hayley, Ishmael, Kate and Curtis – showcase the physical and emotional support provided by our National Health Service. The work was created by Hugh Todd and Lovisa Silburn, and directed by Tom Tagholm through Park Pictures.
At the beginning of this year (21 January), the NHS launched a campaign hailing the work of local chemists.