NHS "Then, now, always" by MullenLowe Group UK

The NHS has launched its biggest recruitment drive amid England's second coronavirus lockdown.

The third annual instalment of the "We are the NHS" campaign, created by MullenLowe Group UK,  issues a call to arms for people to join the institution. The ad features real people, patients and medical situations, while looking back on the NHS from its foundation 72 years ago to the present day. 

It was created by Lovisa Silburn and Nick Bell, and directed by Ed Morris through Riff Raff Films. 

Credits

Client
Deputy director, head of campaigns and social media at NHS England and NHS Improvement
Lead campaign manager, NHS England
Senior PR manager, NHS England
Chief creative officer
Chairman
Chief strategy officer
Creative directors
Senior producer
Assistant producer
Senior strategist
Business director
Account director
Account manager
Account executive
Head of business affairs
Designer
Mediahub UK (part of MullenLowe Group UK)
Comms strategy director
Account director
Account manager
MullenLowe Profero (part of MullenLowe Group UK)
Creative art director
Creative copywriter
Senior copywriter
?Senior digital designer
Copywriter
Copywriter (freelancer)
Head of data
Senior data planner
Junior planner
Digital designer
Account director
Account manager
Business director
UX architect
Account director
Senior project manager
TV
Production company
Director
Director of photography
Executive producer
Producer
Stock researcher
Editing house
Assistant editor
Producer
Post production company
Online artist
Post creative director
Colourist
Typographer
Sound design
Lead sound engineer
Producer
Voice over casting director
Composer
Music licensed through
Music researcher
Social / CRM
Agency producer
Agency executive producer
Production company
Director
Director of photography
Post production company
Post producers
Editor and online artist
Colourist
Agency CRM designers
Agency CRM copywriters
Sound design
Lead sound
Music company
Stills
Agency stills producer
Senior creative producer @ MLL
Creative director
Production company
Photographer
NHS:Live
Agency NHS:Live producer
Production company
Head of advertising
Head of production
Producer
Production manager