Partners BDDH has recruited Donna Nicholson to take on the newly
created role of marketing partner.
The appointment comes a week after Partners BDDH was acquired by the
US-based Snyder Communications in a pounds 16 million deal as the
springboard of the group’s European creative operations.
Nicholson will have a seat on the board when she joins in the first week
of 1999, having spent just eight months at Doner Cardwell Hawkins. She
joined Doner Cardwell from TBWA GGT Simons Palmer, where she was head of
UK group development.
Originally at GGT, Nicholson claimed her new role after the merger with
TBWA Simons Palmer was not ideal: ’I’m a new-business person. I am
motivated by creativity and energy.’ Of her stint at Doner Cardwell, she
said: ’It was short but sweet. I put together a good new-business
database, was involved in pitches, helped with a reel, a brochure and
worked with the Advertising Agency Register and the Incorporated Society
of British Advertisers.’
Nigel Long, chief executive of Partners BDDH, said: ’Donna’s arrival is
perfectly timed. Our proposition has never been better but we’ve been a
bit quiet about communicating it. Donna’s mix of energy and experience
will make all the difference.’
Nicholson, who will be responsible for new business and the
communication of the agency’s proposition to the outside world, added:
’Partners BDDH has to be one of the most exciting agencies to be
involved with right now.’
