Nick Brien to lead Hearst's iCrossing, magazine marketing services

The former McCann Worldgroup CEO steps in as iCrossing global president Brian Powley parts ways with the company

Nick Brien.
Nick Brien.

Hearst Corporation has named former McCann Worldgroup CEO Nick Brien president of Hearst Magazines Marketing Services and CEO of its digital agency iCrossing.

Brien replaces iCrossing’s global president, Brian Powley, who is leaving the company after eight years.

In his new role, Brien will report to Steven Swartz, president and CEO, Hearst Corporation, and David Carey, president, Hearst Magazines. Brien will be based in New York.

Brien served as CEO of McCann Worldgroup from 2010 to 2012. Prior to this he was CEO of InterpublicGroup’s Mediabrands.

In his three decade career, Brien has held a number of other leadership positions, including CEO of Publicis Groupe’s Arc Worldwide, CEO of Leo Burnett, London and global president of corporate business development for Starcom MediaVest Group.

Most recently he has been working as a consultant, board advisor and early-stage investor in startups.

Hearst acquired the search marketing specialist iCrossing five years ago, as part of the magazine publisher’s plans to build its digital marketing capabilities, following a similar move made by Meredith.