Nick Clegg better be sorry for his cover of Uptown Funk

Today, the Lib Dems released a Cassetteboy-esque video of a Nick Clegg speech, cut to the tune of Bruno Mars and Mark Ronson's Uptown Funk. We guess someone thought it might go viral. It's not going viral in the right way.

Nick Clegg better be sorry for his cover of Uptown Funk
Kate Robertson: global president at Havas Worldwide

Most read: Women in advertising are 'treated appallingly', says Havas WW president

BR readers were drawn to Kate Robertson's comments on women in advertising today. Appearing on the Cosmopolitan: A Celebration of Female Talent panel at Ad Week Europe, Robertson said: "Women are not being paid enough, we are not being promoted enough and mostly we are treated appallingly. It’s not good enough." 

Also on the panel was Syl Saller, chief marketing officer at Diageo, who applauded the difference a strong contigent of women on the board and exec team had made to the business.


Tinder

Catch up: Five highlights from day three at Ad Week

Ad Week's so big and so busy, there's no way you can catch everything. So get on top of the news from day three, including brand love in the age of Tinder, agencies trusting their employees, and getting the most out of e-commerce ads.

Read the headlines and watch a collection of vox pops with Janet Street Porter, Jimmy Carr and Professor Brian Cox below.


Nick Clegg

On social: Uptown cringe

We're sure it seemed like a good idea at the time. Riffing off the Nick Clegg Apology Song, the Lib Dem's today released a cut-and-paste version of Clegg's speech to the tune of Uptown Funk.

 

It's not gone down very well. Twitter has turned nasty (obviously) and those of a sensitive disposition should probably avoid the comments on the Lib Dem's YouTube upload altogether. On the plus side, this embarrassment may be buried under the avalanche of enthusiasm for Dark Lord Funk's Harry Potter parody of Uptown Funk. Either that or the imminent announcement of Jeremy Clarkson as the new member of One Direction.


Google's Mark Howe

Talking point: The way we watch now

One of the most read Brand Republic articles this week is Google's European leader explaining the dramatic change in viewing habits.

Speaking at Ad Week Europe, Mark Howe said "[Online video] is building up a momentum and a head of steam that is unprecedented", and suggested the TV advertising model could be about to undergo a fundamental digital disruption.

Hot on the heels of that insight comes today's news that for the first time ever, the national broadcast of a NFL game will be carried on a digital platform only. A Wall Street Journal article says it understands "the trial effort is designed to understand the market for digital rights."


Annie Mac

BR recommends: Annie Mac on her brand

We caught up with the superstar DJ at Ad Week and found Annie Mac had a very clear idea of her brand.

She told us: "The motto was that I was going to be a DJ that didn’t look at the crowd from the booth, but be down on their level dancing with them and that’s what I’ve kind of tried to do all my career, be on a level with the audience." As Jez Nelson wrote in an opinion piece for Campaign this week, there's a lot advertising can learn from DJs.


******

Compiled by Jonathan Shannon

Is there something you’d like us to share in 18:05? Email rachel.bull@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #18:05

Topics