Nick Fox, DDB UK

Name: Nick Fox Job: Chief client officer, DDB UK

- The reason I got into advertising was ...

with no idea about what to do, I did what anyone would: I went to Dad. He took one long, hard and sorry look at me and said: "Son, I think you're an adman." The rest is history. I loved it then and still love it now.

- The campaign I'm most proud of working on is ...

Volkswagen's "God bless the child", directed by Tony Kaye. He spent the whole shoot perched on skyscrapers, didn't condescend to speak to us and just pissed film all over New York. The ad still moves me.

And the campaign I pretend I wasn't responsible for is ...

Yeoman's Instant Mashed Potato poster campaign. I'm ashamed to say I both wrote and art directed it.

- My favourite campaign created by someone else is ...

Honda "cog".

- The best moment of my career so far is ...

about to happen.

- While the most embarrassing moment was ...

standing at the end of the product line with Mrs Mars sampling the product: Whiskas.

- The best celebrity I've worked with on a campaign is ...

I never work with celebrities, animals or children.

- The person I'd most like to work with in the industry is ...

Bill Bernbach. That's going to be difficult.

- The person who's had the biggest influence on my career is ...

Dad.

- The best piece of advice I've received during my career is ...

listen.

- If I wasn't working in advertising, I'd be ...

I'd like to think I'd be on a beach in Cuba, sipping a cocktail. But in all likelihood, I'd be in politics, prompting PR disasters, splashed all over the broadsheets.

- In ten years' time, I'll be ...

digital. Completely digital: I won't actually have to be here, it will be my double. I will be everywhere, all the time. Amazing salary ratio!

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