Nick Lawson to run MediaCom Europe

Nick Lawson, MediaCom UK's chief executive, is set to be made the WPP agency's chief executive across Europe, the Middle East and Africa.

David Kyffin, Group M's managing director of direct/digital, is also in discussions to take on a newly created - but as-yet-untitled - role as the global direct and digital chief for MediaCom.

It is thought that Jane Ratcliffe, the managing director of MediaCom UK, is likely to replace Lawson in the UK chief executive role.

The move follows the official confirmation last week of Nick Theakstone as the chief executive of Group M UK. Theakstone, previously the chief operating officer, replaced Steve Allan, who moved in April to become the chairman and chief executive of MediaCom Worldwide.

It is understood that Lawson will focus on developing and strengthening MediaCom's presence in European markets, beyond its sizeable UK and German operations.

The network does employ regional chiefs for its Asia-Pacific, US and Latin American operations, but there is no incumbent in the EMEA role.

Alexander Schmidt-Vogel, who moved to the newly created role of global chief executive of Group M worldwide operations in May, occupied the role of chairman and chief executive of MediaCom Europe from 1996 to 2002.