The activation features a printing station, devised and delivered by experiential printing agency YR Live, which allows guests to design their own luxury merchandise. Using signature 27" touch screens and custom design software, visitors to the activation can choose from exclusive artwork from the collection to create their own premium t-shirts, sweatshirts, iPhone cases and tote bags.
Having launched on 18 May, consumers can visit the activation until 31 May at the Wonderland store in Piccadilly, London. The shop has been kitted out with Spongebob Gold-themed decorations, and guests are able to pose for photo opportunities with a life-size Spongebob Gold character.
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