Nicole Kidman to front UN anti-violence campaign

LONDON - The United Nations is launching a global campaign, headed by Nicole Kidman, in a bid to stop violence against women.

UN... new campaign
UN... new campaign
The campaign, created by Leo Burnett and Arc, is for the UN's Development Fund for Women (UNIFEM) and is based around a website, including a 60-second film that will also be seeded as a viral.

The website, www.saynotoviolence.org, contains a virtual book where users can sign their names in support of the movement.

The film begins with the question: What is the main reason for suffering violence? It then shows news footage of conflict, genocide and terror as it flashes up potential answers such as: War? Racism? Extremism? It ends with the line: "Or just being born a woman?"

Nicole Kidman, UNIFEM's goodwill ambassador who helped launch the campaign, said: "Violence against women is an appalling human rights violation. The more names we collect, the stronger our case to make ending violence against women a top priority for governments everywhere. This is why I was the first to sign my name."