Nicotinell plasters London with jokes for National No Smoking Day

LONDON - Euro RSCG London has created an ambient campaign called "Have a joke, not a smoke" for Nicotinell, supporting National No Smoking Day today.

Nicotinell... new campaign
Nicotinell... new campaign

The agency has placed stickers, designed to look like the warnings on the side of cigarette packets, on smoking sites all over London.

Each one has a joke on it, such as "I've got a suit made of crispy brown leaves. It's a bit last season though", and is branded with the Nicotinell "Have a joke, not a smoke" line.