Nielsen Media and AGB finalise TV ratings joint venture deal

LONDON - VNU's Nielsen Media Research has completed its joint venture deal with the WPP-owned AGB Group and will now offer television ratings in over 30 countries under the new AGB Nielsen Research brand name.

The 50/50 joint venture was announced by VNU in August 2004, but was only successfully completed last week.

AGB Nielsen Media Research offers TV ratings in more than 30 countries with operations including Australia, China, Greece, Hong Kong, Hungary, Indonesia, Ireland, Italy, Mexico, New Zealand and the UK.

The TV ratings service offered by Nielsen Media Research in the US is not part of the deal.

AGB Nielsen Media Research will employ more than 1,700 people and operate as a separate independent company to VNU and WPP-owned research group Kantar.

It will focus exclusively on TV ratings research for media planners and advertisers based on an independent television audience measurement system.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content