Nigel Farage cover felt like an insult
A view from Media for All

Nigel Farage cover felt like an insult

July's cover was a step in the wrong direction for Campaign.

Dear Claire,

Campaign's cover story offering lessons from Nigel Farage felt like an insult to the advertising community and what it tries to do every day. The decision to publish a lengthy profile interview without a contribution from the many groups that Farage's politics demonise is also hard to understand, given Campaign's long support for equality and diversity in our industry.

No-one is disputing Nigel Farage's political successes or his right to voice his opinions on prominent platforms.

However, the playbook he and his political allies have employed to achieve success is about hate and it is simple: identify people who look different, mobilise anger against them and hold them up as the people everyone else should blame.

The only lesson our industry should draw from this playbook is not to have any part in it.

Campaign's failure to understand that is why the feature provoked such dismay. Media for All welcomes your response and we would like to be part of the future debate. Like you, we believe that media is a brilliant industry and should be welcoming to all.

The media industry is making many positive steps towards being a more representative and diverse place. But this cover story was a step in the wrong direction.

Yours sincerely,

Media for All

Bhavit Chandrani, sponsorship controller, ITV
Akama Ediomi Davies, director of global solutions, Xaxis; co-founder, We Are Stripes
Sarah Jenkins, chief marketing officer, Grey London
Desiree Lopez, chief executive, Flamingo Group
Priya Matadeen, general manager commercial, Dazed Media
Dora Michail, managing director for commercial growth, Telegraph Media Group
Liam Mullins, managing partner, the7stars
Dino Myers-Lamptey, former managing director, Mullenlowe Mediahub
Dara Nasr, managing director, Twitter
Naren Patel, chief executive, Primesight
Rak Patel, head of sales, Spotify
Jay Rajdev, EMEA vice-president of brand solutions, Videology
Nishma Robb, marketing director, Google
Mimi Turner, brand strategist, Mimi Turner Associates

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