Nigel Gilbert TSB Bank

Nigel Gilbert

TSB Bank

Chief marketing and communications officer

Gilbert is a straight-talking executive who believes in staying true to his values, and happens to work in a sector hardly renowned for honesty or transparency. "Bankers, like politicians, too often lose sight of their purpose," he told Marketing recently. Fronting TSB’s mission to place local communities at the heart of its business and marketing, Gilbert is a breath of fresh air in a tainted sector.

 

Read Nigel's Power 100 Voices column on : Stay true to your values, focus on your purpose and preserve the covenant of trust between brand and consumer, and people will respond