Nike+ "men vs women" by 72 and Sunny

Roger Federer, Eva Longoria Parker, Paula Radcliffe, and Fernando Torres all star in a new ad campaign promoting Nike+'s virtual race that pits men against women.

The campaign sees each celebrity displaying some healthy male vs female rivalry in a bid to encourage runners to join the challenge at,

The online campaign was created by AKQA, and uses the data collected from its Nike+ and ipod technology to keep tracks on which sex is performing best.