Nike "Ask our athletes" by BMB

Nike is celebrating its shop staff in a new campaign by BMB.

The stories of in-store staff are told in a series of films directed by Tom Day and produced by Jeremy Bannister through Outsider.

Conveying the message that customers get more than regular service at a Nike store, the films are being released gradually across Nike's social media and other digital channels.

Credits

Creative agency
BMB
Chief creative officer
Creative
Head of strategy
Strategy director
Account director
Account manager
Creative producer
TV producer
Photographer
Production company
Director
Producer
Executive producer
Offline
Editor
Editor assistant
Post-producer
Music composer/ producer
Online
Post-producer
Colourist
Sound design