‘Your Year with Nike+’ uses data gleaned from individuals to inform their own personalised one-minute film. Every Nike+ user is sent a link to their short, whose content has been shaped using location, weather and movement data.
The animation style has been designed by French illustrator and director McBess. Nike+ members can access their own film by logging onto the campaign website, where they are encouraged to "Outdo You".
Client: David Schriber, vice-president of North America brand marketing, Nike