Nike "Dream further" by Wieden & Kennedy Portland

Nike's "Dream crazy" campaign is back with a powerful new chapter created for the Fifa Women's World Cup.

The ad, by Wieden & Kennedy Portland, stars 10-year-old US player Makena Cooke as she is led to the pitch by Dutch footballer Lieke Martens. She then goes on a cinematic journey with some of the biggest names from the sport, including getting caught up in a match between England and South Korea and appearing in a football video game. The film ends with the line, "Don’t change your dream. Change the world". It was written by Josh Bogdan, art directed by Emma Barnett and Pedro Izique, and directed by Francois Rousselet through Prettybird.

 

Credits

Brand
Executive creative directors
Creative directors
Art directors
Copywriter
Art director – social
Copywriter – social
Head of production
Executive producers
Lead producer
Integrated producer
Producer
Associate producer
Production coordinator
Sr. business affairs manager
Executive design producer
Design producer
Studio designers
Creative operations manager
Copyediting
Production company
Vice president, executive producer
EP/Supervising producer
Director of production
Line producer

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