Nike "Dream for the next you" by Wieden & Kennedy London

Nike is giving back to the next generation of British footballers with a spot starring BBC Sports Personality of the Year nominee Raheem Sterling.

"The thing is, when you’re a naughty kid from Brent you do things you’re not supposed to do," the Manchester City midfielder says, sharing the trials and tribulations he faced before winning his first England cap at age 17.

The ad promotes Nike and Sterling’s efforts alongside Brent Schools Football Association, providing coaching clinics for schools and support to the London Youth Games for a minimum of three years.

The work was created by Albert Pukies and Darragh Carey, and directed by Billy Boyd Cape through Academy Films.

Last year, Sterling starred in a Nike ad hailing the player’s outspoken views after he accused newspapers of racial bias towards young footballers, while September saw the England player appear in a spot for EA celebrating disruptors in sport to promote FIFA 20.

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