Nike launched a virtual running programme to help keep people active and create a sense of community during the coronavirus pandemic.
On 11 April, the brand hosted the Fearless Virtual Race to coincide with what should have been the Berlin Half, Milan Marathon and Paris Marathon. To hype the race, R/GA created videos including "Run Club City", which told the stories of local run clubs and their members. The agency also made a digital version of a pre-race pack, including curated playlists, a printable race number and bib so runners could feel the part when it was pinned to their running top, and links to pre-existing editorials on nutrition, sleep and recovery.
The work was written by Natalie Ranger and art directed by Rob Watts.