Nike's tongue-in-cheek campaign promoting the new PhantomVSN football boot tells the story of a mysterious player who, through word of mouth, becomes an urban legend of terrifying proportions.
The epic two-and-a-half minute film features Phantom players Philippe Coutinho, Kevin De Bruyne and Mal Pugh; football icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo; Nigerian rap star WizKid, his posse Legendury Beatz, and Tiwa Savage. The soundtrack is a mash-up of Justice songs Genesis and Heavy Metal. A social campaign accompanied the film’s launch by seeding supernatural myths around real Phantom players and the boot, with the hashtag #AwakenThePhantom. The work was written by Jake Barnes, art directed by Riccardo Rachello and directed by Black Label Productions’ Matthew Vaughn, who is known for directing Kick-Ass and the Kingsman films.