See how Nike and Kobe Bryant kicked off the NBA season in Paris

Nike hosted basketball training sessions, a pop-up store, and took Kobe Bryant to Paris to promote the new NBA season and celebrate its eight-year partnership with the league.


The events, organised by Yard, a part of Sid Lee Paris, unveiled a new look Jean Jaurès gym which was opened by Bryant, the 18-time NBA All-Star Los Angeles Laker.

There were training sessions with Bryant as part of a "Mamba Clinic", a pop-up store with designer Riccardo Tisci’s latest collection, and a Nike Air Force 1 store where people could have the trainers customised by the artist Tyrsa or illustrator Yue Wu.

Bryant also awarded trophies to the finalists in a tournament for the best junior basketball teams in Paris and its suburbs.

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