Nike "Lioness tributes" by Uncommon Creative Studio

Nike tells the unheard stories of Women's World Cup players, delving into how they grew up and got into football.

Each spot features a tribute to an athlete by a cool urban voice. In one video, rapper and grime artist Lady Leshurr pays tribute to England captain Steph Houghton, while in another, rapper Little Simz talks about striker Fran Kirby. It is the first work for Nike by Uncommon Creative Studio. George Belfield directed the films through Somesuch.

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