Nike "NIKEiD" by R/GA London

R/GA has created an in-store experience for Nike that scans customers' clothes and suggests what style of Air Max trainers would suit them best.

The interactive experience uses Kinect motion sensors to track people and recognise patterns and colours. It will appear in stores around the world, including Niketown in London. The installation was created ahead of Nike Air Max Day on 26 March, which marks the anniversary of the trainer’s release in 1987. The work was devised by Abdou Cisse, Akwasi Poku, Angela Hayrabedyan and Luca Grosso.


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