Nike "risk everything" by Wieden & Kennedy Portland

Nike has released the first instalment of its 2014 football campaign, featuring the players Neymar, Cristiano Ronaldo and Wayne Rooney. The ad, which first aired on TV in the UK on 1 April, was created by Wieden & Kennedy Portland. It emphasises the pressure felt by footballers ahead of big games and tournaments, such as the Fifa World Cup, which begins in June. The work was written by Rick Herrera and Jeff Salomonsson, art directed by Stuart Brown, Johan Arlig and Sezay Altinok, and directed by Jonathan Glazer through Reset and Academy.