Nike "Road to Rio" by Wieden & Kennedy London

Nike's activity features Dutch sprinter Dafne Schippers in a graphic outdoor campaign around Amsterdam, shot by photographer Albert Watson.

In 2016, Schippers became world champion and the third-fastest woman of all time in the 200m. This summer, she sets her sights on winning Olympic golds in the 100m and 200m in Rio de Janeiro.

The artwork depicts Schippers bursting out of the blocks wearing Nike’s new signature Unlimited colourway.


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