Nike 'shoe evolution' by HMDG

Hurrell Moseley Dawson & Grimmer has created a new online and in-store campaign for Nike to launch its Lunerglide +3 shoe.

The animated spot illustrates the evolution of the Nike running shoe.

It was written by Simon Cenamo and art directed by Raymond Chan. It was directed by Cristiano Civitillo and Paul Shearer through Great Guns.

The soundtrack is 'Mary, Mary' by sixties pop outfit The Monkees.